week 7 -The narration

My persuasive argument thesis is:  People should accept media critically. 

1. What do people already know about my topic?

 Many people already know that media is very beneficial. It's how we stay informed with what is going on in our society. They also know that media have great influence on people's behavior and their decisions. 

2. What research has already been done about my topic?

http://www.decision-making-confidence.com/media-influence-our-decisions.html-How The Media Influence Our Decisions

http://link.springer.com/article/10.1007/s11013-004-1067-5#page-1

-Media's great influence on human 

http://negativemedia1.blogspot.kr/

-misleading, deceiving media, bias in media

3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)

People should have more critical eyes when they accept media. Although people know media have great impact on their behavior and decision, they are easily affected by media because of media's characteristics. Media make people believe something and make them to decide something. So If people don't accept media critically, they can be slaves of media. 

My Narration

  Media's influence on human is increasing. I can prove it by using the graph above. 

The advertising expenditures of Canada increase from 1995 to 2002. This means that advertisement have great impact on people to make them buy the product. Because the company will not spend millions of dollars per year on advertising if it doesn't work. It shows how much people are influenced by media when they make a decision(such as purchasing decision). However, people don't realize that they are strongly manipulated by media. This research proves people's unawareness of influence of media on human. 

This is big problem. Because of unawareness of media's great influence on human, people easily accept incorrect information and follow majority's opinion made by media. Opinion made by media can't be always true. In 1951, Solomon Eliot Asch conducted one study. The study showed that about one third of the participants conformed to the opinion of majority with no pressure to conform. Also, 75% of the participants gave an incorrect answer to at least one question, often matching the incorrect response of the majority. This phenomenon can also happen when people accept media. People tend to accept media easily because they think opinion comes from media is majority's opinion. This can be big problem. So we should have critical eyes when we accept media.